Custom Site
Your website, rebuilt. Then made better.
Not a template with your name on it. We start from your own website and a full interview about your shop, build it two ways, and you pick. Underneath: the same live catalog, cart, checkout and compliance every ArmoryFlow store runs on.
$149/mo after a 14-day free trial. Prefer a person? Our team builds it for a one-time $999.
Where Kettle Ridge started
A typical small-shop website: built years ago, never updated, no products, and nothing a customer can buy.
- A logo, a few photos and good words about the shop
- No inventory, prices or checkout
- Hard to read on a phone
Kettle Ridge Firearms & Supply is a made-up shop we use for demos. Open any version to click around it.
How it works
From your current website to a better one
- 1
Create your account
A custom site is built for your store, so it starts signed in. The free trial is enough, and nothing goes public until you say so.
- 2
Point us at your current website
We read it the way a designer would: your logo, colors, fonts, photos, menu, hours, services and the words you already wrote. No website yet? We start from the interview alone.
- 3
The full interview
39 questions in 7 parts about your shop, your customers, your goals and the look you want. Answer by form, or just talk it through with the AI and it fills the form in for you.
- 4
We build it two ways
A direct copy of your site on ArmoryFlow, and the same copy improved with your answers and reviewed by a second AI on desktop and phone. You see both, side by side.
- 5
Pick one and launch it yourself
Change anything by describing it to the AI assistant, then put it live on your own domain with one click. Turn it off any time and your template storefront comes straight back.
The interview
What we ask, and why it makes the site yours
39 questions in 7 parts. Skip what does not apply; the more you tell us, the less the site looks like anyone else's.
Part 1 · 11 questions
About your business
Who you are and who you serve.
- What kind of shop are you?
- How long have you been in business?
- Where are your customers?
- What makes your shop different from others nearby?
Part 2 · 5 questions
Where you are online today
What you have now, and what you think of it.
- Current website
- What do you like about your current site?
- What do you want to change?
- Google Business profile link
Part 3 · 4 questions
Goals
What the new site needs to do for you.
- What should the site do? Pick all that apply.
- If the site could do only one thing, what should it be?
- When would you like to launch?
- Is there an event or season driving that date?
Part 4 · 7 questions
Look and feel
Your brand and the style you want.
- Your logo
- Brand colors
- Words that describe the style you want
- Light or dark site?
Part 5 · 5 questions
Pages and layout
What goes on the site, and what matters most on the home page.
- Pages you want
- What should the home page show? Pick your most important ones.
- What must visitors see first?
- Anything about the menu or how pages are organized?
Part 6 · 4 questions
Content
The words on the site and what we need to be careful about.
- Who writes the page text?
- Your story in a few sentences
- Policies to show
- Anything we should be careful about?
Part 7 · 3 questions
Working together
How reviews and approvals work on your side.
- Who approves the final design?
- Anyone else who should review it?
- Anything else we should know?
Template or custom
Start on a template. Go custom when you want to.
Every ArmoryFlow plan comes with a template storefront. Custom Site replaces its design and keeps everything underneath.
| Template site | Custom site | |
|---|---|---|
| Price | Included in your plan | $149/mo add-on, 14-day free trial |
| Design | Ten ready-made templates, your colors and logo | Built from your own website and a full interview, page by page |
| Who builds it | You, with the Design Assistant | Built for you automatically, or by our team for a one-time $999 |
| Changes | Settings and the Design Assistant | Code editor, AI assistant, every version kept |
| Products, prices, stock | Live from your distributors | The same, live from your distributors |
| Checkout and compliance | Built in | The same: secure checkout, FFL and NFA rules, legal footer |
The same engine
Your design. Nothing to rebuild underneath.
A custom site is a new look on the platform you already run, not a separate website to keep in sync.
- Your distributor catalog, prices and MAP rules
- Cart, secure checkout and FFL transfers
- NFA labels and state restrictions
- The legal footer on every page, checked daily
Questions
What dealers ask first
- Do I need a website already?
- No. With one, we copy it and then improve it. Without one, the interview is enough to build a site from scratch.
- Can you copy any website?
- Only your own. Before anything from a copied site is used, you show it is yours: through an email to an address on that website, or by adding one line we give you to its code.
- Do I need to know code?
- No. The site is built for you, and after that you change it by describing what you want to the AI assistant. The code editor is there if you or your web person want it.
- Can I keep my own domain?
- Yes. The custom site runs on your domain, the same way your template storefront does today.
- What happens to checkout?
- Checkout, customer accounts and sign-in run on a secure ArmoryFlow page that matches your store. Shoppers move there and back automatically, with their cart.
- What if I stop paying?
- Your custom site stays up for 14 days, then your template storefront comes back. Nothing is deleted, and you can restart any time.
- Which plan do I need?
- Custom Site is an add-on to the ArmoryFlow plan. The free trial of the plan includes everything you need to try it.
From the blog
FFL websites
Handling FFL transfers on your website
How to explain transfers, show your fee, and route online orders to the right dealer without confusing buyers.
FFL website platforms in 2026: what to compare
The questions that separate FFL ecommerce platforms: distributors, point of sale, setup fees, product limits, and who builds the site.
Start your custom site
Create your account, point us at your current website, answer the interview. We build it two ways; you pick and launch.
No credit card required • Free 14-day trial