The Founder's Story
Why I Built ArmoryFlow
A simple idea born from a real problem every gun owner has felt.
Inventory should be easy to find.
Good deals shouldn't slip away.
And every shop should have a fair shot online.
The Problem That Started It All
I was tired of missing out on great deals.
My favorite gun shop sits just a few minutes down the road. Great people, great service, great used inventory. But I could never see what they had online.
I'd walk in hoping for something good... only to see the empty spot where it used to be.
And the owner was frustrated too — answering the same calls all day:
"Do you have this in stock?"
"What used guns came in?"
"Do you still have that deal from last week?"
We both had the same problem from opposite sides of the counter.
And nobody had solved it.
The Moment Everything Changed
So I built the solution alongside that very shop.
Not in an office.
Not in a lab.
Not as a "startup idea."
But inside a real gun store, with a real dealer, solving a real problem.
We built ArmoryFlow around three simple pillars:
Make it ridiculously easy for dealers
Upload inventory in minutes. No POS replacement. No complicated setup.
Give customers real visibility
Used inventory, new arrivals, deals, in-stock items — live.
Keep it affordable for every shop
Big stores shouldn't be the only ones with great online visibility.
This wasn't built from the top down.
It was built from the counter up.
What ArmoryFlow Stands For
ArmoryFlow isn't "software."
It's a mission.
To help every shop — small, large, rural, urban — reach more customers, showcase their inventory, and compete with anyone.
To help customers find what they're looking for without wasting time.
To help dealers stop answering the same questions hundreds of times a week.
To make gun shop life easier.
To make customer experience better.
To bring your store online in a way that respects how you run your business.
No gatekeeping. No enterprise pricing. No gimmicks.
Just a tool that works.
What Makes Us Different
Built with dealers. Not at dealers.
Everything we add, fix, or improve comes directly from conversations with real shops.
We will never:
- Force you to use a specific POS
- Lock you into long-term contracts
- Charge enterprise pricing
- Own your customer data
- Tell you how to run your store
We will always:
- Keep ArmoryFlow simple
- Keep pricing fair
- Put your store first
- Build features that actually help
- Make your life easier
ArmoryFlow exists to promote your shop — your inventory, your deals, your customers.
You come first. Always.
The Vision Forward
A world where every gun store in America is discoverable in seconds.
Imagine:
- •A customer checking your used inventory before they leave their driveway.
- •A first-time buyer finding your store because your stock shows up in local search.
- •A regular customer seeing new arrivals instantly.
- •A dealer who spends less time answering calls and more time selling.
- •Communities connected to the stores they trust — effortlessly.
That's the future we're building.
One store at a time. Starting with yours.
A Message From Me
This will always be built with the community.
I'm not a venture-backed Silicon Valley founder.
I'm a customer who missed out on a deal.
I built this because I wanted something simple — and nobody offered it.
Now we're on a mission to give every gun shop in America the same power the big guys have, without the cost, complexity, or corporate nonsense.
If ArmoryFlow can help your store, I'd be honored to have you join us.
— Mike
Founder, ArmoryFlow
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