Blog / Distributor integrations
Why your distributor cost is not the next dealer’s
Distributors price by account: stocking versus fulfillment, customer tiers, warehouse. Why your website must price from your own cost.
Published
It is easy to assume a distributor has one price for a gun. Most do not. Your cost depends on your account: its type, your volume, your tier, sometimes the warehouse that ships. Two dealers buying the same SKU from the same distributor on the same day can pay different amounts.
What varies by account
- Account type: some distributors issue separate accounts for stocking orders and for drop-ship or fulfillment orders, with different catalogs and prices.
- Tier or customer number: volume and program pricing.
- Quantity available: some distributors report stock per warehouse or per account.
- Promotions: some programs apply only to certain dealers.
Why it matters online
If your website prices from a shared catalog cost, your margin is a guess. Price from another dealer’s better tier and you sell below what you pay; price from a worse one and you lose the sale to the shop down the road.
What to check
- Your site connects with your own account credentials, not a generic feed.
- Your cost and quantity come from your account and are kept apart from other dealers’.
- Your markup applies to your cost, and MAP is applied after the markup.
ArmoryFlow keeps each dealer’s distributor cost and stock per account, separate from every other dealer’s.
See your shop on a real ArmoryFlow template