Running your shop
Pricing, demand, seasons and the numbers behind an independent FFL.
Getting your FFL website ready for the holiday season
A short checklist for independent gun dealers before Black Friday: stock you can actually ship, clear transfer instructions, hours, holds, and a plan for sold-out items.
MAP pricing for FFL dealers, explained
What minimum advertised price means, why it matters to your distributor relationships, and how to price above cost without breaking it.
How to start a home-based FFL business that customers trust
What a home-based FFL needs beyond the license: a storefront customers believe in, products to sell without a warehouse, and a way to take orders while you work your day job.